CONFIG_CPU_SUBTYPE_SH7709 is not available for thedefaultarchitecture x86.
Result is shown for architecture sh

SH7709

modulename: setup-sh770x.ko

configname: CONFIG_CPU_SUBTYPE_SH7709

Processor subtype
└─>SH7709
In linux kernel since version 2.6.12  
Select SH7709 if you have a 80 Mhz SH-3 HD6417709 CPU.