CONFIG_SH_SH7785LCR is not available for thedefaultarchitecture x86.
Result is shown for architecture sh

SH7785LCR

modulename: board-sh7785lcr.ko

and/or

fixups-r7780rp.ko

configname: CONFIG_SH_SH7785LCR

Linux Kernel Configuration
└─>Board support
└─>SH7785LCR
In linux kernel since version 2.6.27 (release Date: 2008-10-09)  
source code:
arch/sh/boards/board-sh7785lcr.c
selects
CONFIG_HAVE_PCI