Bootup logo

modulename: logo.ko

configname: CONFIG_LOGO

Linux Kernel Configuration
└─>Device Drivers
└─>Graphics support
└─>Bootup logo
In linux kernel since version 2.6.20 (release Date: 2007-02-04)  
Enable and select frame buffer bootup logos.
Monochrome logos will also be used by the DRM panic handler, if
enabled.

source code:
drivers/video/logo/logo.c